Tina Daniels ’93
Director of Agency & Brand Measurement Analytics, Google
Tina Daniels serves as Google’s Director of Agency & Brand Measurement Analytics, leading marketing analytics sales teams responsible for measuring brand and performance advertising impact for Google and YouTube’s largest agencies and clients. Tina was previously Director of Agency Business Development at Google. Prior to joining the sales team, Tina ran Google’s Advertising Platform and Publisher Marketing team responsible for industry marketing of Google’s adtech, programmatic and mobile solutions.
Before joining Google, Tina was the Chief Revenue Officer at Syncapse, leading their sales, account management and service teams advising many global consumer brands on their social media and marketing strategies. Her previous roles as a Director in Microsoft’s global advertising sales group and as Vice President, Global Client Development at Avenue A|Razorfish have given her unique experience managing large-scale client relationships and driving digital marketing strategies across a wide variety of advertiser verticals.
She is a graduate of Harvard Business School and Claremont McKenna College. After college, Tina earned a CPA while working in the audit division of Arthur Andersen and worked as a corporate finance analyst in the investment banking division of Oppenheimer Companies. She serves as President of the board of the Women’s Prison Association and Home, the oldest social services agency in NYC. She is a member of Memorial Sloan Kettering Cancer Center’s Cycle for Survival Founders’ Circle, and the Kravis Leadership Institute Advisory Board. Additionally, Tina serves on the board of trustees at Claremont McKenna College.